Lifestyle and Travel Writer
Social Media Consultant
Digital Content Manager, Urban Expressions, January 2012 – December, 2013
I launched this online web magazine focused on Montreal lifestyle, including food, fashion, décor, health and beauty, city life and Montreal personalities. In my role as Digital Content Manager I directed the voice and focus of the website, writing original content and leading a team of freelance writers, as well as directing magazine’s social media on Facebook, Twitter and Instagram.
All Beef Media
Partner and Director of Client Relations, 2009 – 2012
As founding partner of this Montreal-based boutique social media marketing content company I was accountable for all client acquisition and business development, including researching prospective clients, maintaining a sales database and pitching to prospective clients. I led sales meetings, executed client needs assessments and guided the creative direction of client campaigns.
Vitamin Daily Montreal
Editor, 2010 – 2011, Fashion / Lifestyle Blogger, 2008 – 2010
As the Montreal editor for this daily e-newsletter I shared new and exciting events, products and services with a readership of over 2000 Montrealers.
Evaluation, Methodology and Knowledge Transfer
Freelance Consultant, 2008 – 2011
I provided services in grant writing, methodology, evaluation, and knowledge transfer to clients at University of Toronto and Sick Kids Hospital.